Internally lit 9-metre-wide media wall, blue astro turf and custom theming
Film release: 4-week activation
A Smurfy event entry was provided to transform the foyer space. The film characters were brought to life with an 9-metre-wide internally-lit media wall, and on-brand coloured turf perfectly complimented the theme. We’re proud to say the turf installation on existing carpet did not budge one millimetre over the 4-week activation, even with vast numbers of Smurfy little fans playing in the space!
Custom created signage and toadstools were provided to enhance the look and bring the Smurf village to life.