Internally lit 9-metre-wide media wall, blue astro turf and custom theming
Film release: 4-week activation
A Smurfy event entry transformed the foyer space for a film-inspired, experiential space. The film characters were brought to life with a 9-metre-wide internally-lit media wall, and on-brand coloured turf perfectly complimenting the theme. We’re proud to say the turf installation on existing carpet did not budge one millimetre over the 4-week activation, even with vast numbers of Smurfy little fans playing in the space!
Custom created signage and toadstools futher enhanced the look to bring the Smurf village to life.